The logo for renovation chiropractic is green and gray with a tree in the middle.

Own Your Backyard: 171 warm partners and 300+ activations to keep new patients coming in. This curated local network feeds the pipeline year‑round.

How We Built a community powered growth engine with curated partner networks, a steady event cadence, and seminar programs that turn face-to-face trust into measurable demand

How We Did It

Who is Renovation Chiropractic?

Renovation Chiropractic, founded by Dr. John Pettygrove, is a chiropractic healthcare clinic with locations in Macon and Warner Robins, GA. The practice focuses on holistic, patient-centered care, helping individuals improve mobility, reduce pain, and enhance overall well-being. Their mission is to help patients achieve their full God-given health potential without relying on the use of drugs, injections, and surguries.

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Where We Started

Paid ads spike awareness; community builds trust that lasts. Together with Picturesque Public Relations, Renovation Chiropractic turned local outreach into a repeatable engine- partners, co-hosted events, and seminar programs with closed-loop follow-up so real-world touchpoints keep the brand top-of-mind and referrals compounding.


  • Warm introductions > cold clicks
  • Consistent presence at meaningful local moments
  • Every handshake tracked and nurtured

What Wasn't Working

Outreach happened, but outcomes were inconsistent and hard to replicate.


  • Over-reliance on paid media: visibility dropped when ads paused
  • Ad-hoc events: no central list, inconsistent run-of-show, weak follow-up
  • No seminar funnel: RSVPs and attendance weren’t tied to consults/starts
  • Institutional memory risk: contacts lived in inboxes, not a system

Our Plan

Systematize the neighborhood: organize relationships, program cadence, and close the loop.

  • Partner CRM: segmented lists across schools, businesses, medical, civic
  • Event calendar & SOPs: repeatable run-of-show and post-event outreach
  • Seminar LTS: track RSVP → show → consult → start end-to-end
  • Anchor hosts: prioritize institutions for recurring, high-yield slots

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The Payoff

A durable referral base that doesn’t vanish when ad flights end.


  • 171 community partners recorded across 10 segments (e.g., Local Teachers 78, Local Businesses 37, Medical 15, Referral Partners 17)
  • 334 community activations scheduled across 2024–2025
  • 4 recurring host institutions documented for dependable visibility
  • 36+ documented business relationships under a designated connector for consistent follow-through

Let's Get Started!