One Event, $100K in New Business: Results of a Game-Changing Marketing Strategy

How We Drove New Patient Growth Through Strategic Marketing

How We Did It

Who is Renovation Chiropractic?

Renovation Chiropractic, founded by Dr. John Pettygrove, is a chiropractic healthcare clinic with locations in Macon and Warner Robins, GA. The practice focuses on holistic, patient-centered care, helping individuals improve mobility, reduce pain, and enhance overall well-being. Their mission is to help patients achieve their full God-given health potential without relying on the use of drugs, injections, and surguries.

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Where We Started

Renovation Chiropractic, a Georgia-based holistic healthcare clinic, faced challenges in attracting new patients due to inconsistent marketing and lack of a strategic growth plan.

With the clinic’s owner handling both operations and marketing, patient acquisition efforts lacked structure and impact. In 2024, Picturesque Public Relations partnered with Renovation Chiropractic to create a multi-channel marketing strategy that combined community outreach, social media marketing, and reputation management.

The result? A single Neuropathy Seminar generated over $100K in new patient care plans, reducing lead costs and transforming the clinic’s growth trajectory.

This case study breaks down how our strategic approach helped Renovation Chiropractic achieve measurable success.

What Wasn't Working

Before working with Picturesque Public Relations, Renovation Chiropractic struggled to maintain a steady influx of new patients due to:

Limited time & resources: Dr. Pettygrove managed both the business and marketing efforts alone.
Lack of a cohesive marketing strategy: Outsourced marketing efforts were inconsistent and produced minimal results.
Missed patient acquisition opportunities: Social media presence was weak, and there was no effective way to build trust with potential patients.

These obstacles left the clinic with sporadic patient growth, low online visibility, and unoptimized marketing efforts.

Our Plan

Our approach focused on three core areas to drive patient acquisition and revenue growth:

1. Community Outreach & Reputation Management

Addressed common misconceptions about chiropractic care to improve public perception.
Strengthened relationships with local healthcare providers, community leaders, and past patients to boost credibility.
Encouraged patient testimonials & referrals to increase trust and engagement.
Organized and executed high-impact events, including two monthly Neuropathy Seminars that directly converted attendees into long-term patients.

2. Social Media Marketing & Targeted Ads

Revamped Renovation Chiropractic’s social media presence with consistent, high-quality content.
Increased social media engagement by over 30% within three months.
Took over ad management, shifting from ineffective AI-generated posts to custom video content.
Reduced cost per lead from $60 to $47, delivering higher ROI and better patient conversion rates.

3. Event Execution: The $100K Neuropathy Seminar

Partnered with local restaurants to host 2 engaging educational seminars per month.
Minimized venue and catering costs by leveraging community relationships.
Structured the event to include on-site appointment scheduling for immediate patient conversion.

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The Payoff

📈 $102,200 in New Patient Care Plans – Generated from a single Neuropathy Seminar.

💰 Cost Per Lead Reduced by 22% – Lowered from $60 to $47 through optimized ad campaigns.

📲 30% Increase in Social Media Engagement – Strengthened brand awareness and patient trust.

🏥 Higher Monthly Patient Intakes – A consistent flow of new chiropractic and neuropathy patients.

Our strategic combination of community outreach, social media marketing, and reputation management positioned Renovation Chiropractic as a trusted healthcare provider in the local community, transforming their patient acquisition efforts.

📌 Interested in achieving similar results? Let’s talk about how Picturesque Public Relations can help you scale your business.

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Implementing Our Strategy

Community Outreach & Reputation Management

Our community outreach and reputation management efforts at Renovation Chiropractic focused on addressing the well known misconceptions and misunderstandings that often surround chiropractic care. We recognized that public perception was a critical factor, so one of our top priorities was to assess the clinic's image in the community and help build strong, valuable connections. By fostering relationships with local healthcare providers, community leaders, and existing patients, we aimed to enhance the clinic's reputation and attract more open-minded, trusting potential patients.

Our initial reputation management efforts centered on cultivating these relationships to boost the clinic's credibility both online and offline. Engaging with current patients encouraged positive reviews and referrals, while networking with key community figures helped lay the groundwork for long-term trust.

With a stronger reputation established, we expanded our efforts to reach a broader audience and drive new patient growth. Our firm strategically planned and executed community outreach events, including a highly successful Neuropathy Seminar. Partnering with a local restaurant, we hosted an informative session that attracted individuals struggling with neuropathy. The clinic's lead chiropractor presented treatment options, and new patient appointments were scheduled on-site, initiating the intake process for those interested in care plans.

To maximize the event’s return on investment, we strategically leveraged community relationships to minimize venue and catering costs, ensuring that our budget was used effectively. The results were exceptional: the event generated approximately $102,200 in new patient care plans, demonstrating the impact of a well-executed community outreach strategy.

Social Media Marketing & Ads

When we first began working with Renovation Chiropractic, their social media presence was minimal, limited to static image ads and the occasional generic video ad. Their organic content was sparse, consisting of a few poorly filmed testimonials, and there was no consistent social media management. For potential patients researching the practice online, there was little to build trust or gain a clear understanding of the services offered, leading to missed opportunities for patient acquisition.

Our initial priority was to establish a strong and engaging online presence for Renovation Chiropractic. We created a consistent posting schedule, planned, filmed, and edited high-quality content for the team, and delivered informative, engaging, and visually appealing social media posts. Within the first three months, our efforts boosted the company’s engagement on Facebook, Instagram, and TikTok by over 30%, setting the stage for more targeted ad campaigns.

At the time, Dr. Pettygrove was already outsourcing social media ads but was frustrated with the lackluster results. The contracted firm relied heavily on static AI-generated posts and generic video footage, claiming these were the best options given their team size. While this approach produced reasonable leads for the neuropathy niche, it fell short for chiropractic services, with ad performance lagging significantly. Dr. Pettygrove knew from experience that creative video ads worked best for attracting new chiropractic patients, and he needed a team capable of scripting, filming, and producing high-quality video ads consistently to keep content fresh.

After taking over ad management, our team crafted highly targeted campaigns designed to reach the local audience most likely to benefit from chiropractic care. This tailored approach not only revitalized Renovation Chiropractic's online presence but also significantly improved ad performance. As a result, we reduced the cost per lead from $60 to $47, delivering greater value and ensuring our client was not only satisfied but impressed with the results.

Our Results ↓

$102,200 in New Patient Care Plans

Generated from a single Neuropathy Seminar

Cost Per Lead Reduced by 22%

Lowered from $60 to $47 through optimized ad campaigns.

Higher Monthly Patient Intakes

A consistent flow of new chiropractic and neuropathy patients.

30% Increase in Social Media Engagement

Strengthened brand awareness and patient trust.

Key Takeaways

✅ Community-driven events are powerful revenue generators when executed strategically.
✅ Video-based ads outperformed static AI-generated content for patient acquisition.
✅ A structured marketing plan and strategic partnerships can turn small clinics into thriving businesses.

📌 Interested in achieving similar results? Let’s talk about how Picturesque Public Relations can help you scale your business.

Let's Get Started!