Build the Machine, Then Scale: First-ever data driven New Patient system → clear peaks, smarter budgets, fewer surprises.
How We Optimized New Patient Volume Through Strategic Data Tracking & Streamlining Marketing Efforts
How We Did It
Who is Renovation Chiropractic?
Renovation Chiropractic, founded by Dr. John Pettygrove, is a chiropractic healthcare clinic with locations in Macon and Warner Robins, GA. The practice focuses on holistic, patient-centered care, helping individuals improve mobility, reduce pain, and enhance overall well-being. Their mission is to help patients achieve their full God-given health potential without relying on the use of drugs, injections, and surguries.
Where We Started
Most clinics “feel” busy but can’t predict demand. Renovation Chiropractic partnered with Picturesque PR to replace guesswork with a data-driven growth system: month-level NP tracking, seasonal benchmarks, and channel attribution. This way, leaders could pace spend, staff confidently, and stop flying blind.
- Built a single source of truth for new patients across locations/services
- Turned historical noise into an actionable seasonal playbook
- Connected campaigns (events, seminars, TV, digital) to measurable outcomes
What Wasn't Working
Revenue swung with the seasons and no one knew why. Targets existed, but they weren’t tied to data, and investments weren’t timed to demand.
- No unified NP tracking: scattered spreadsheets, no roll-ups or trends
- Seasonal whiplash: summer peaks, Q4 troughs—without a plan to counter
- No attribution: leaders couldn’t see which channels actually drove NPs
- Capacity misalignment: staffing and budgets didn’t match real demand
Our Plan
We installed structure first, then scaled. A clean NP dataset (by month, by line of service) revealed seasonality and unlocked proactive planning.
- Instrumentation: 35 months of NP history, 3-month rolling averages
- Seasonality playbook: push May–Jul; reinforce Q4 with seminars/events/efficient media
- Accountability cadence: monthly targets + stretch goals with channel tags
- Capacity sync: align staffing and media to forecasted peaks/troughs
The Payoff
A pipeline you can plan around- proven by the numbers.
- Seasonality unlocked: Understanding peak months and strategic planning for troughs.
- Five 150+ NP months post-implementation: Jul ’24 (156), Oct ’24 (155), Jan ’25 (151), Jul ’25 (150), Aug ’25 (159)
- 35 monthly records consolidated (2023–2025 YTD) for forecasting & staffing
- Peak month on record: Aug ’25 = 159 NPs (benchmark for summer planning)
